SNAPSHOT . 1 min read

Gillette is creating lifelong customers by recognizing a need for assisted shaving and developing a customized product to fit that need.

Just because it’s not for the primary customer, doesn’t mean that they should be overlooked.  

Earn loyalty by providing customized products throughout the entire lifecycle of a customer. Tap into a new customer base - even if it’s it not the primary target.

Source: Gillette