Getting people’s attention is no longer a skill. Keeping people’s attention is.

It used to be difficult to get your name out there - companies relied heavily on advertisements, investors, and word of mouth. But in today's world, the rules of the game are evolving as information accessibility escalates. 

"Businesses can reach more customers with a free Twitter account than they used to be able to on an expensive billboard."

So what does this mean? 

Staying competitive is less about attracting attention, and more about maintaining engagement. And this starts earning customer's trust.

"As a business, keeping people’s attention requires a combination of being transparent in what your product is and how it’s made, being open about your mistakes, and, above all, putting the majority of your effort into the quality of your product, rather than the volume of your marketing."

Source: Collaborative Fund